“Before Wilfred, I was involved in children’s theater for 10 years. They will pay me $ 30 per show, 3 shows a day. “Jason Gunn.”
Jason Gunn was the creator and host of the hit show FX, Wilfred, plays side by side Elijah Wood,, Fiona Gubelman and many fantastic guest stars like Rashida Jones,, Keegan-Michael Key and Robin Williams.
But all good things must end after 49 episodes, Wilfred finished his work. Gan soon became a sought-after screenwriter, writing screenplays for networks and studios, but like many things in Hollywood, most never went anywhere. So, after a disappointment, he made a huge career decision: he started his own business with CBD, Wilfred CBD & Hemp.
I had the opportunity to catch up with him to talk about his new company, what led to his decision to retire from a successful career and whether he lacked anything for acting.
I haven’t spoken to you since the end of the show. What do you think about the end?
Jason Gunn: There were a few things I would like to do differently last season, but I’m very proud of that. I like.
Yes, I did. So when the show ended, what happened next?
Jason Gunn: Well, my manager at the time told me that Wilfred will open its doors in Hollywood and do it. I managed to sell pilot scripts and studio proposals, but nothing came of it. It was a very disappointing time. So I sold my apartment and financed my company, Wilfred Cannabis & CBD Hemp.
So you just went all-in?
Jason Gunn: There were a few players in the game and I almost started a business with them, but they just wanted too much of it and I said to myself, ‘Man, I can’t do contracts like that anymore. I don’t know how much of a chance I’ll have. “After the show, they paid me to write scripts. And when they weren’t done, my value dropped and they paid me less and less for a script. And Los Angeles is expensive, as you know. And I had a bunch of other things that were going on in Australia that took all my money, so I just decided to do it all in. I dived into it.
This is an entirely new industry. I guess you have to learn a lot of new things, new sets of skills.
Jason Gunn: I have to. I do all the marketing. I designed the packaging and shot the ad. I got a license to manufacture in California. I researched what the best traders do and took Wilfred’s cannabis t-shirts and went from dispensary to dispensary, selling my brand. I just had to learn these things about myself and now I’m pretty aware of it. Honestly, I feel better at what I did.
I wanted to be a showrunner. I was the executive producer of Wilfred, but I never had the opportunity to be a showrunner and I couldn’t get that opportunity. But now, as the CEO of this company, I have no boss to answer to. I’m the boss now, do you understand what I mean? And a lot of pressure comes with that. The head that wears the crown is heavy, isn’t it? I made many mistakes and many times we had to turn around. And we are in the middle of tackling some big challenges, especially with COVID.
But that’s the main thing I did, and now my focus is on enlargement. We are entering the world of CBD and we want to enter the CBD market for pets. The only thing that stops us is really the funding.
Wilfred as a brand, did you own that resemblance? How can you use it?
Jason Gunn: I had to take the rights from FX. I am the private owner of the original character and concept, but I still had to get the rights to use it in the cannabis-enhanced space.
And I just don’t think anyone can compete with the brand in the cannabis space. I want to be Colonel Sanders of Cannabis. We don’t have the money that big companies have, but people’s love of character, especially in the cannabis space, is something. I am constantly humbled by the impression Wilfred has had on many people’s lives.
Are you missing anything from acting? Do you think you will ever return to it?
Jason Gunn: Yes, I miss him. But one door closes and another opens. Obviously I had something else to do and I sincerely believe it is.
I mean, before Wilfred, I was involved in children’s theater for 10 years. They will pay me $ 30 per show, 3 shows a day. And I played different characters and I think I came from there and then I went to America… and now I’m here and I own a cannabis company? This is beyond anything I even thought was out of the question.