CBD Business

Launching a Business During a Pandemic

A new CBD company in Colorado has taken the plunge to help people strike a balance
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A few years ago, my family and I bought a hemp farm in Boulder. This is one of the original households in Colorado, powered by pristine water flowing from Rocky Mountain National Park. We knew that this place had the power to really help people.

Driven by our desire to help everyone, from grandmothers to the Zers generation, find the natural balance and harmony in their lives, we have worked for years to build our dream: a first-class, full-fledged CBD business based on the mission to turn hemp extract into an everyday element of wellness, active lifestyle and sports recovery.

Then, on the eve of the start miraflora, the coronavirus struck America. All our conversations with retailers stopped. Our launch party has been canceled. Packaging suppliers have been shut down and logistics have become a challenge. To outsiders, it may seem like it’s time to throw in the towel or at least postpone our start. But we didn’t do it for three main reasons:

To begin with, many of the world’s largest brands started during severe economic downturns. Disney started at the beginning of the Great Depression. Google and PayPal became famous amid the collapse of dotcom. Square, Pinterest and AirBnB launched during the Great Recession. Starting a business during a global crisis is not something one would choose, but it is not impossible. Although I do not compare Miraflora with these brands, I believe that our success will be determined by our tenacity, perseverance and dedication.

Second, the coronavirus pandemic has revealed the existing needs of consumers and made them more acute. A need we can help! Adults were more stressed, anxious and sleep deprived than ever as they underwent unprecedented changes in their personal and professional lives. In addition, many Americans did their best to avoid going to the hospital, where patients with the covid-19 virus were being treated. We were convinced that our products derived from natural hemp flower extract (CBD) directly meet these needs: affordable, over-the-counter, natural means of relaxation, wellness and balance. And we knew that our products were differentiated from other companies already on the market because of our consistent and clean extraction methods.

Finally, we were able to quickly turn our business to a 100% e-commerce model. This meant several things: our website had to be perfect at launch. We invested a lot in getting the right message, look, feel and platform. We have also expanded the intuitive and fast e-commerce functionality. Instead, we’ve shifted our focus from retail to online promotions. To date, this change works well, the traffic to our website is constantly increasing by 500% every month.

We hope that if we can touch people during this extremely difficult time in their lives, they will reward us with their loyalty in the future. And as a businessman who has worked with global food and beverage brands, I know that the economy is always on the rise. Coronavirus is a historical surge, of course, but part of the adventure of running a business is figuring out how to adapt to these fluctuations. If we can strive for this period of time, I am full of hope for the future of Miraflora.

Christopher Winn is the CEO of Miraflora, a first-class, full-range CBD wellness business based in Boulder. Chris has impressive experience in building consumer brands and e-commerce sales, including driving Papa John’s in Eastern Europe and Central Asia to more than $ 100 million in online sales.

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