CBD Business

Christian companies investing in CBD, preaching its healing power

Even pastors preach the healing power of CBD oil.

Adam Swanson, pastor of Murfreesboro, Tennessee, made a leap of faith when he decided to start growing hemp, a monetary crop for his start-up business with CBD. It sells tinctures, candies, capsules and cosmetics made from cannabidiol (CBD), the non-narcotic chemical component in marijuana that does not force users like THC. It is said to help with everything from chronic pain and anxiety to insomnia, diabetes and menstrual cramps.

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Adam Swanson, pastor of Murfreesboro, Tennessee, started growing hemp last year for his CBD business, Gen 1:29. (Photo by Joseph Swanson) (Photo by Joseph Swanson)

“I have never used drugs. I am a pastor, I run a business with Christian products. People were like, “Are you selling what?” Swanson, whose family owns church delivery company Swanson Christian Products, told FOX Business.

adam swanson Christian companies investing in CBD, preaching its healing power

Adam Swanson, a pastor from Tennessee, decided to start growing hemp for his start-up business with CBD.

He says the idea of ​​selling CBD came to him during a prayer meeting when people began to admire its healing power in treating back pain and insomnia. “So many people told me how this oil helped them,” Swanson recalled.

So he did some research and decided to start growing hemp last year on a plot of land owned by his family. Swanson has launched his own line of CBD products called Gen1: 29, marketing products with the Bible verse he is named after. Its purpose is to distribute wholesale in Christian bookstores and retailers.

“Every herb and fruit that bears seed, I have given you for food, love God!” one of the product labels reads.

cbd oil Christian companies investing in CBD, preaching its healing power

Genesis 1:29, CBD oil offered to a Christian audience. (Photo by Abby Swanson)

“We hope that maybe someone will read this on the product and enter a church, congregation or synagogue,” Swanson said.

Using the Bible to destigmatize CBD to Christian consumers is the latest way entrepreneurs are penetrating the multimillion-dollar industry. The ubiquitous ingredient can be found in everything from coffee and candy to make-up and spa products. Things are advertised in cocktail menus, hotel mini bars and pet products. Available on the market, high-end Barneys and fitness studios such as SoulCycle have started selling CBD products. And CVS announced in March that it would start selling CBD items in more than 500 stores. So it’s no surprise, say marketing experts, that Christian companies and Swanson are becoming CBD prophets at a profit.

“Citing the Bible or using Bible verses on product packaging is a sensible marketing technique that legitimizes a product that may seem taboo or strange,” said Kira Ganga Kiefer, a doctoral student in religious studies at Boston University. religious history and pop culture, he said.

Part of Christian marketing, Gen 1:29 products do not seem to differ significantly from all others in the saturated CBD market. There is a bottle of 2500 mg CBD oil, which sells for $ 180 ;. (For comparison, a bottle of the same size from CBDistillery costs $ 130). Then there’s a $ 50 body oil containing 100 mg of CBD; and $ 85 acid worm gum containing 1,500 mg of CBD.

“The packaging is also ridiculous, saying ‘Love, God,’ as if God sent this bottle of CBD oil straight to you as a personal gift. It seems to be designed to be a tempting combination of trick and authenticity, “said Kiefer.

There is little scientific evidence to support medical claims to relieve chronic pain, depression, anxiety or cancer. The Food and Drug Administration has approved only one CBD-containing drug, Epidiolex, for the treatment of people with epilepsy.

And there is constant confusion about the legality of the CBD. Last year, the 2018 Farm Bill lifted the federal ban on hemp production, which once classified hemp as a drug. However, most states have not changed their laws to comply with federal rules, so many police officers and local law enforcement are confused about which products are legal.


Swanson has a retail store in Murfreesboro, where CBD made from hemp extract is legal. In 2017, Tennessee amended its Industrial Hemp Act to allow hemp production to be 0.3% THC or less (hemp growers must be licensed by the Department of Agriculture).

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CBD and religion

Some websites liken old biblical anointing practices to the new age of CBD’s natural wellness trend. God’s Greenery, a sister online publication of CannabisMd, owned by Toronto-based media company Miraculo, Inc., aims to be “the leading online resource for Christians to study cannabidiol (CBD) and its natural healing benefits,” according to the website. Part of the content includes “Top 10 Scriptures That Could Bring Thumbs Up to Christians for CBD,” which cites Bible verses such as James 5:14 (New Living Translation) and Mark 6:13 (Revised Standard Version), which mentions butter. “Here are 10 Bible passages that could relate to the use of CBD by followers of Christ,” wrote Natalie Gillespie, author of the publication and editor-in-chief of God’s Greenery.

“God’s Greenery hopes to create a community of attentive followers of Christ and seekers who want to pursue optimal health in God’s way,” the website said.

Other sites, such as ChristianCannabis.com, created by a non-denominational, marijuana-loving pastor, sell religiously themed CBD conditioners and vape pens to devout Christians.

Some churches in the south are beginning to discuss the CBD more openly. Texas-based pastor Jeff Musa of the Dallas Bible Church says the issue originated, although there is still a CBD-related stigma surrounding marijuana.

While some progressive Christian churches and companies openly preach about CBD, others try to distance themselves entirely from the conversation. Christian distributors of books formerly known as CBD changed their name in July on ChristianBook.com after being flooded with requests for cannabis products.


Swanson says he initially faced some reaction from the Christian community to sell it.

“It was a struggle,” he said.

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