CBD Business

Mark Wahlberg is getting into the CBD business, because of course he is

It was first Paul Pierce. It was then Rob Gronkowski. Now you can count Mark Wahlberg as the newest local celebrity who wants to profit from the CBD craze.

On Monday, The Alkaline Water Company announced that it had acquired AQUAhydrate, a Los Angeles-based bottled water producer that counts Wahlberg, Sean “Didi” Combsand personal celebrity trainer Gillian Michaels (“The Biggest Loser”) among his supporters.

A press release announcing the acquisition said the newly merged company plans to launch several CBD-containing products in the near future “due to increased demand and popularity of functional wellness drinks”.

CBD, short for cannabidiol, is a compound found in marijuana and hemp that is not psychoactive, which means it does not provoke you highly. Many claim that CBD can be used to relieve pain, help sleep and treat other medical problems, although the FDA says these claims are unproven.

Although Wahlberg may be reminded of CBD’s business potential, in recent years he has spoken out about marijuana use in less vivid terms. In 2011, he said he stopped using marijuana because of his children, adding that his weekends were spent at church instead of partying. And in 2013 he advised his friend Justin Bieber to leave the grass by telling him to be a good boy, pull back [pants] get up, make your mother proud and stop smoking weed, baby [expletive]”

You can contact Kevin Slane at kevin.slane@globe.com

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