First was Paul Pierce. It was Rob Gronkowski then. Now you can consider Mark Wahlberg as the newest local celebrity who wants to make money from the CBD craze.
On Monday, The Alkaline Water Company announced that it has acquired AQUAhydrate, a Los Angeles-based bottled water producer that includes Wahlberg, Sean “Didi” Combs and celebrity personal trainer Gillian Michaels (“Biggest Loser”) among its supporters. .
A press release announcing the acquisition said the newly merged company plans to launch several CBD-containing products in the near future “due to increased demand and popularity of functional wellness drinks”.
CBD, short for cannabidiol, is a compound found in marijuana and hemp that is not psychoactive, which means it does not provoke you highly. Many claim that CBD can be used to relieve pain, help sleep and treat other medical problems, although the FDA says these claims are unproven.
However, Wahlberg said in a press release that he and Combs were excited about the merger and the opportunity to sell CBD products.
“When Sean and I first got involved in business, our vision was to build a lifestyle company focused on health and wellness, and we did,” Wahlberg said. “The AQUAhydrate and Alkaline88 brands combine well and will support exciting innovations in flavors, sparkling and CBD products.”
Although Wahlberg may be reminded of CBD’s business potential, in recent years he has spoken out about marijuana use in less vivid terms. In 2011, he said he stopped using marijuana because of his children, adding that his weekends were spent at church instead of partying. And in 2013, he advised his friend Justin Bieber to leave the grass, telling him: “Be a nice boy, pull yourself together. [pants] get up, make your mother proud and stop smoking weed, you little dog. ”