This article is presented by Pure CBD Exchange online retailer specializing in hemp flower products with high CBD content, tinctures and food products.
Like any small business owner, Pure CBD Exchange CEO Dylan Gross is busy most of the time. And like many busy people, he received some of the relief from the stress of smoking tobacco. He knew it was a bad habit, but most days the thought of giving up sounded like more trouble than it was worth.
It wasn’t until the spring of last year that he discovered something that made it easier for him to quit smoking – instead of smoking a hemp flower with a high CBD content.
The case for CBD cigarettes
“I was offered a little hemp flower by a business colleague, and even as a person selling CBD, I thought it was a little unusual,” Gross told Leafly. “Most of the hemp grown in Colorado, where we are based, is grown specifically for extraction. You don’t get those manicure pimples that people associate with a good smoking experience. “
But as he dipped his finger into a carefully trimmed and properly processed hemp flower – high in CBD but containing almost no THC – Gross found that his craving for tobacco smoke subsided within weeks. Smoking a hemp flower, he found, not only relaxed him without making him. It also serves to replace the rituals he associates with cigarette smoking.
Prior to this experiment, Gross wondered if hemp flower smoking could be a substitute for some tobacco users. Now he saw the results for himself and was not the only one. Many users are turning to CBD in various forms to replace tobacco, and early research suggests that the cannabinoid may have some potential in this area.
Create a better cigarette
Gross and his small team already offered CBD products of all kinds to consumers. Now the question for the Pure CBD Exchange team was how best to share a hemp flower with smokers looking for an alternative. While smoking flowers in glass or in a joint can provide the same experience, chemically speaking, these formats were far removed from what most smokers wanted to replace.
“For a lot of people, myself included, it’s more than a chemical nicotine addiction that makes them use cigarettes,” Gross said. “This is the chance to go out and spend a few quiet minutes for yourself or talk to a friend.”
To beat a cigarette, Gross’s team argues, they need something to reproduce the feel and experience of the cigarette. A substitute who had the same feeling in his hand and mouth that cigarette smokers were used to. It should smoke like a cigarette and come in a similar package. He had to recreate what smokers are used to in every way they can manage, except replacing tobacco with CBD-rich hemp.
In short, they had to help people fight cigarette smoking.
The challenge of CBD cigarettes
However, turning a hemp flower into a convincing replica of the modern cigarette was not an easy feat. Even when carefully pruned and properly ground, the plant has a different character from tobacco. On the one hand, it is more sticky and moist – two qualities that make it especially difficult to reproduce the feeling of cigarettes composed of something, dry tobacco threads.
“We started with a concept using small machines, which was very popular among our testers. “Unfortunately, it was very, very inefficient,” Gross said.
As the Pure CBD Exchange team observed that jars and pre-wound joints with a high content of CBD flowers became increasingly popular with customers, it became increasingly clear that there was a market for these products. It was this demand among consumers that led them to continue working to overcome the challenges between them and the hemp flower cigarettes that their customers obviously wanted.
“This particular product, hemp cigarettes for people trying to quit, was really in demand among the people we serve,” Gross recalled. “We owed them to keep working and to do it right.
Choosing the right partner
Instead of providing customers with a product they are still dissatisfied with, the Pure CBD Exchange team took some time to step back and assess their CBD cigarette priorities. It wasn’t enough, they thought, to get the right product most of the time – achieving the consistency that cigarette manufacturers have in their products was key.
“There are a lot of bad things you can say about the tobacco industry, but these companies offer a product that is the same every time in every package. If we wanted to give smokers an alternative to that, achieving that consistency was a first step, ”Gross recalled.
While Pure CBD Exchange employees continued to experiment with different, grinding, blending and moisture levels to gain the perfect look and feel of a hemp flower designed for their cigarette brand in Aspen Valley. Once they got into this, they came to another difficult understanding – the machines they used internally were not ready to produce the product they had to deliver to customers, at least not on a scale that could handle demand.
It was clear that they needed a partner – a company that has equipment and experience in tobacco. This started the search for a tobacco company that could help Pure CBD Exchange improve their process and practices, while being someone the team could feel good working with.
“The partner we chose is a small, Indian company with high-speed equipment and experience in contract manufacturing,” Gross said. “And more than that, the values of our two companies are in line, so this is a partner with whom we felt morally good to work to bring this product to market as a consistent, complete product.”
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