LISTEN NOW: Future trends, protein powders, personalised nutrition … and CBD laws
Listen to Nathan Gray, Nicki Cutler and Will Chu, who describe their highlights from the news for the week …
1. Future trends
Towards the end of last year, the NutraIngredients team set out to visit a wide variety of trade fairs, exhibitions and conferences. We met with many leading experts in the industry – so we asked them for their thoughts on the best trends for this year and beyond.
The result is our Future Trends video series for 2019. It is divided into two, p Part Oneaddressing topics including nutrition efficiency, clean etiquette, sustainability and convenience. Part twoOn the other hand, addresses topics such as knowledge, nootropics, veganism, gut health, fertility and menopause.
There’s a lot of great content in the videos and some really interesting points, so why not take some time out of your day to make a drink and sit and watch.
SEE PART ONE HERE.
SEE PART TWO HERE.
2. Change in cannabidiol status
The European Food Safety Authority (EFSA) has reclassified cannabidiol (CBD) as a novel food in a change, which could mean that CBD and hemp-derived food supplements cannot be legally sold in Europe.
Although it is not a formal decision, submitting to means that authorities such as the Food Standards Agency of the United Kingdom will now take steps to eliminate these products from commercial sale.
There now seems to be no cooling-off period that allows the industry to apply for new food approval while the products remain available to the consumer.
A new food application for CBD is already being considered by EFSA, with a final opinion expected in March this year.
The application will most likely consider the use of CBD in adult supplements up to 130 mg daily.
If the application is successful, the European Commission must draw up an implementing act authorizing the use of the product within seven months. Read more.
3. Personalized advice plays a role
Mariette Abrahams is discussing the release of her new personalized nutrition report, which highlights the implementation of personalized nutrition supplementation tips.
She believes that actions such as reimbursing registered nutritionists and nutritionists are needed to give people access to evidence-based nutrition advice.
With the growing incidence of obesity and diabetes, both so-called lifestyle conditions, the idea of personalized advice can work if people are also engaged in the right attitude.
“Some people need face-to-face consultations, others like real-time data, others like group support, but these types of services and products need to be fair, accessible and appropriate for the people served in order to work.”she added.
Here, she raises the idea of more public-private partnerships as a way to improve public health as a way to reduce costs, pool resources, and foster innovation. Read more.
4. Marketing of protein powder
Protein powder will not reach its mass market potential as it is sold as a body transformation supplement, instead of simply being sold as a nutrient-rich ingredient to all consumers.
This is the opinion of Anna Sward, author of the protein cookbook and founder of the protein snack brand Protein Pow. She says that the message of body transformation actually repulses a large number of potential users who cannot connect with the images used in marketing materials. She says she hears many people who are worried about what protein powder will do to their bodies and wonder if they are “safe” to eat.
She argues that education is needed to teach people that protein powder is simply a nutrient-rich ingredient with health benefits for all people, not a muscle-building supplement. read more
